The New AR Features of Snapchat

Snapchat is an American multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before they become inaccessible to their recipients. Snapchat is going to introduce an interesting feature that gives the app’s camera to identify a range of things. Today, BuzyFeed will focus on this cool feature of Snapchat.

Photo by Alexander Shatov on Unsplash

This upgraded feature of Snapchat is named Scan and this is placed front and center in the app’s camera, which allows the cam to identify a range of things in the real world. As mentioned earlier, Snapchat is considered an instant messaging app, but with the introduction of this new feature, Snapchat will be automatically converted to a visual search engine. If you have used Snapchat, you must have experienced that how hard it is to find the related AR effect or lens from the available millions of lenses and effects in the store which suit your current situation. This new “Scan” feature will be the ideal solution for this problem as it has the ability to suggest what type of lens suits your current state by scanning what you are looking at. However, this visual search concept is not a new idea. Google debuted lens, Lens feature of Pinterest are some examples where visual search concept has put into practice. The Company thoroughly believes that this new feature will be warmly welcomed by their 300 million daily users of the App and their researches revealed that more than 170 million people already use Scan at least once a month. Snapchat has an interesting way to add friends to the app. The user has to scan the profile QR code to add friends and this feature was warmly welcomed by the Snapchat users. This was noticed by Snapchat and then they added the ability to identify items available for sale on Amazon to the app. 

The latest version of Snapchat’s Scan feature has updated the app camera in a way it gains the ability to detect dog breeds, plants, wine, cars, and food nutrition info. Snapchat seeks partnership from other companies for this Scan feature. For example, app Vivino will take care of all the scanning related to wines. Very soon Allrecipes will power a Scan feature that suggests recipes to make food based on a specific food ingredient. Snapchat is planning to seek partnerships with other outsider companies and to include their own features to upgrade this “Scan” feature. The shopping feature of Scan is also a very cool feature introduced by Snapchat. This feature is supported by one of the acquisitions of Snapchat named “Screenshop”. This is an app that allows you to upload screenshots of clothing and shop for similar items. Then Snapchat “Scan” can recommend similar clothes based on what you’re looking at and let you buy clothes you discover. Say you are watching a Netflix movie and you fall in love with the outfit of your favorite actress; by using Snapchat’s “Scan” feature, now you can explore your favorite outfits and the shops where you can purchase your favorite dress. 

So, that is the end of today’s tech blog folks! Let’s meet soon with a cool piece of tech news! Stay alert!

Photo by Kajetan Sumila on Unsplash

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