Xbox is a video gaming brand. This was created and owned by Microsoft. Xbox consists of five video game consoles, applications (games), streaming services, an online service by the name of Xbox network, and the development arm by the name of Xbox Game Studios. Adidas is a multinational corporation of Germany that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second-largest in the world, after Nike. Microsoft Xbox and Adidas are going to have a partnership to make limited-edition Xbox sneakers.
This collaboration is organized to mark the 20th anniversary of the original release of the Xbox console. The sneakers will have the logo of Xbox and translucent green details. Although this sneaker comes in a limited edition where Microsoft will use them for giveaways, there’s a plan to introduce another series of separate Xbox-inspired sneakers by the end of this year. James Monosmith, a marketing manager at Xbox, stated this and further added that they will launch other sneakers inspired by their past and present Xbox games. Adidas and Microsoft published a launch trailer for their Xbox sneaker partnership.
Moreover, Microsoft is also going to introduce an X-box mini-fridge for this upcoming holidays season. More information regarding this X-box themed mini-fridge will be revealed later. Similar collaborations to Adidas and Xbox were found between Nike, Sony, and basketball player Paul George earlier this year.