Former President Donald Trump is set to kick off the last full week of his presidential campaign with a high-profile rally at Madison Square Garden in New York City. The rally, scheduled for Sunday, is expected to be a major spectacle, capturing television and social media attention across seven crucial battleground states. By choosing Madison Square Garden—one of the most iconic venues in the United States—Trump aims to leverage his showmanship to energize his base and sway undecided suburban voters as Election Day approaches.
Returning to his hometown, Trump is venturing into deep-blue territory where Republican candidates are traditionally less competitive. However, Trump’s team sees an opportunity to tap into growing dissatisfaction with state and local Democratic leadership. With GOP incumbents facing tight races in New York’s suburbs, Trump’s visit could lend critical momentum to Republican candidates aiming to hold House seats in these contested areas.
This rally is part of a broader strategy of appearances in Democratic-leaning states. Over the past several months, Trump has held events in blue-leaning areas, including California’s Coachella Valley, a summer rally on Long Island, and a recent economic forum in Chicago. Throughout these appearances, he has consistently targeted Vice President Kamala Harris, his Democratic opponent, linking her to rising crime rates and increased immigration. In a recent rally in Las Vegas, Trump pledged to “rescue every town across America that has been invaded and conquered,” casting his candidacy as a promise to restore order.
Holding the rally at Madison Square Garden also connects Trump’s campaign to the venue’s long political history. The Garden has hosted numerous presidents, including Grover Cleveland, Herbert Hoover, and Franklin D. Roosevelt. It has also been the site of both Republican and Democratic national conventions, most recently the 2004 GOP convention. The venue is perhaps most famously remembered for John F. Kennedy’s birthday celebration in 1962, when Marilyn Monroe serenaded the president with her unforgettable rendition of “Happy Birthday, Mr. President.”
The Madison Square Garden rally aims to send a powerful message not only to New York voters but to a national audience. With suburban voters in battleground states still undecided, Trump’s team is betting that his New York City spectacle will resonate in suburban households across the country and give him an edge in the final stretch of the campaign.